PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
I should also note that obtaining BRrip files may involve copyright issues, so it's important to mention that the write-up is for informational purposes only and does not condone piracy. But the user hasn't asked for legal advice, just a write-up about the movie and the video file. So maybe just stick to the facts without adding disclaimers unless necessary.
Also, I need to present the information clearly, avoiding technical jargon in the movie part but explaining the BRrip specs in simple terms. The user might be interested in downloading or viewing the movie in this format, so providing both the movie info and the file details would be helpful. National Treasure 2004 Brrip 720p Dual Audio
Wait, the user mentioned "Brrip 720p Dual Audio". That sounds like a technical specification of the video file. BRrip usually stands for "Blu-ray rip", which is a higher quality than some other sources. 720p is the resolution, so it's HD at 1280x720 pixels. Dual audio would mean the video has two audio tracks, maybe the original English and another language, perhaps dubbed or subtitles. But the user might want the write-up to focus on the movie itself, but also mention those technical aspects? The query starts with "I need a write-up looking at...", so maybe they want information about the movie and then some technical details about the BRrip version? I should also note that obtaining BRrip files
I should check if there's a BRrip version available in 720p with dual audio. But since I can't browse the internet, I'll have to rely on common knowledge. BRrips are rip copies of Blu-ray discs, and they often come in 1080p, but 720p is possible for some rips. Dual audio means the video has two audio tracks, usually English and another language. So in this case, the write-up should mention the movie and the file format. Also, I need to present the information clearly,
In the movie section, discussing director, cast, reception, etc. National Treasure was directed by Jon Turteltaub. The cast includes Nicolas Cage, Diane Kruger, Justin Bartha. The themes involve historical conspiracies, cryptography, and adventure. The film uses the Knights of the Round Table, Declaration of Independence, and other historical elements. The sequel expands on that with the Book of Secrets, but the 2004 version is the first one.
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
